ASHRAF FARAG

Marketing & Social Media Manager

A highly-driven Marketing & Social Media Specialist with more than 15 years of experience in managing digital marketing strategies, brand positioning, paid advertising, and social media growth. Worked with top-tier companies across the UAE, KSA, EU, CHINA, EGYPT achieving measurable success in campaign performance, engagement, and brand visibility. Currently leading the marketing department at Enala Hotel as the Marketing Manager..

Experience

Marketing Manager

Enala Hotels & Resorts , Saudi Arabia

Launched online booking platform — generated SAR 10M in sales. Built social media presence — 1M+ followers across platforms. Increased sales from SAR 7M (2021) to SAR 30M (2025). Developed and executed marketing and advertising strategies. (Google Ads, Meta, Tiktok, Snapcaht Ads). Created annual sales budget for financial planning. Implemented Google Workspace for professional email. Deployed flexible payment solutions (Tab Pay, Tabbi, Tamara, Madfu). Implemented Zoho CRM and Call Center

January 2023 — Present

Senior Digital Marketing Specialist

Emirates Global Vision, Dubai

Promoted the Egyptian Pavilion at the Big 5 Exhibition, Dubai (2019) Developed a marketing plan targeting business professionals and key countries. Monitored and tracked visitors to the exhibition website for better engagement. Implemented targeted outreach campaigns via SMS and WhatsApp to potential visitors. Utilized Google tracking campaigns to engage visitors of the exhibition registration site.

April 2019 — November 2019

Social Media Specialist

Dubai Creative Agency

Handled content calendars, video production, influencers collaboration and social media analytics. Successfully grew accounts by over 300% in one year.

January 2018 — February 2020

Media specialist

International Trade Point, Egypt

Promoted products of 6,000+ Egyptian companies across B2B platforms (TradeKey, Alibaba, Ecplaza).

September 1999 — May 2017

Digital Marketing And Public Relations Manager

Export Development Authority, Egypt

Promoted Egyptian exporters and the Export Development Authority website on B2B platforms. Managed social media to showcase companies and exhibition pavilions. Ran targeted Google Ads to drive traffic and leads. Used ITC importers database to identify and engage potential buyers. Coordinated digital promotion for Egyptian pavilions at international fairs. Monitored and optimized campaigns to maximize export inquiries.

May 2017 — October 2021

Portfolio

Skills

Core competencies and tools

95%

Digital Marketing

95%

Google Ads & Analytics

70%

Analytical Skills (Data-Driven Decision Making)

100%

Social Media Management

90%

Project & Budget Management

85%

Branding Strategy

Awards

Jun 2021
Best Marketing Campaign Award

Awarded for executing the highest-performing marketing campaign in the region with outstanding ROI.

Nov 2020
Top Social Media Strategist

Recognized for developing high-impact social media strategies for international brands.

Contact

أرسل رسالة وسأرد عليك في أقرب وقت ممكن.

Address

Riyadh , Saudia Arabia

Phone

+966553289341

Email

Email: ashrafITP@gmail.com